The Worldwide Independent Network of Market Research (WIN) has released new findings for International World Animal Day 2026, revealing that while more than half the world’s population has a pet at home, Latin America stands apart as the region most likely to have pets, with dog and cat ownership split clearly along regional lines. Based on responses from 44,000 people across 44 countries, the research…
Progress or perception? New global findings from WIN reveal that while belief in workplace equality is growing, men and women increasingly disagree on how much progress has actually been made. The Worldwide Independent Network of Market Research (WIN) has released new findings for International Equal Pay Day 2026, revealing that while perceptions of pay equality have improved globally over the past seven years, women remain…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of International Youth Day. Based on insights from over 45,000 people across 45 countries, the data focuses on young people aged 18 to 24 and reveals a striking paradox: they remain the most hopeful age group when it…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of World Population Day. Based on insights from over 45,000 people across 45 countries, the data highlights a striking global consensus: majorities across three of society’s most vulnerable groups, the elderly, people with disabilities, and the youth, feel…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of World Environment Day. Based on insights from over 45,000 people across 45 countries, the data highlights a clear global consensus: climate change remains a widely recognised and urgent issue. However, beneath this strong agreement, attitudes are beginning…
The Worldwide Independent Network of Market Research (WIN) has released the second edition of the WIN World AI Index for 2026, revealing a world that has crossed a behavioural threshold. In just one year, AI has shifted from something people were trying to something they are now depending on. Drawing on nearly 40,000 respondents across 44 countries, the Index shows AI becoming a routine part…
The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released its latest annual Worldviews Survey. This year’s survey captures the perspectives and beliefs of 45,000 individuals across 45 countries. Ahead of this year’s International Women’s Day, WIN’s latest findings shed light on the persistent gap between perceived progress in gender equality and women’s lived realities. While…
We’re very pleased to share that we have developed a new product for this year’s edition of the WIN Worldviews Survey. This publication – a concise and accessible ebook – brings together the key global highlights of the survey in a format that is easy to read, easy to share, and highly valuable for underlining the significant contributions of WIN insights. Importantly, this Global Digest…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released its Worldviews Survey. This year’s survey captures the perspectives and beliefs of 35,515 individuals across 40 countries. Marking the International Day for the Elimination of Violence Against Women, WIN’s latest findings shed light on the persistent gap between perceptions of gender equality and the lived…
The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey (WVS). This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark Mental Health Day, the latest findings reveal that the majority of people globally experience negative moods frequently, with socioeconomic and demographic factors…
