AI Crosses a Behavioural Threshold: WIN World AI Index 2026 Shows Global Shift from Experimentation to Dependence

The Worldwide Independent Network of Market Research (WIN) has released the second edition of the WIN World AI Index for 2026, revealing a world that has crossed a behavioural threshold. In just one year, AI has shifted from something people were trying to something they are now depending on. Drawing on nearly 40,000 respondents across 44 countries, the Index shows AI becoming a routine part…

Global Mood Crisis: 62% Report Frequent Lows. Young Adults and Women Bear the Brunt

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey (WVS). This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark Mental Health Day, the latest findings reveal that the majority of people globally experience negative moods frequently, with socioeconomic and demographic factors…

Is the Truth under Threat? Global Divide Emerges in Concern about AI Misinformation

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey (WVS). This year’s survey captures the perspective and beliefs of around 35,000 individuals across 40 countries. As we mark this year’s Media Literacy Week, the latest findings reveal high levels of concern that artificial intelligence (AI) could create and spread…

Workplace Equality: The Perception Gap that’s Holding Progress Back

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark International Equal Pay Day, the latest findings reveal that global perceptions of workplace gender equality, has improved since 2019. However, it’s important to…

Mindfulness Goes Mainstream as the World Seeks Calm

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark World Relaxation Day, the latest findings reveal agrowing global reliance on mindfulness and meditation as essential tools for coping with stress. Amidst…

The Age of Youth: Who gets to be ‘young’ in 2025

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark International Youth Day, the latest findings reveal a clear shift in how people around the world perceive youthfulness. The perception of youth…

4 in 10 people globally now actively avoid trigger products

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 Individuals across 40 countries. As we mark the World Allergy Day, the latest findings shed light on a steady global rise in allergy awareness and personal health vigilance. From…

People globally are reevaluating their plans for health, aging, and parenthood

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark the World Population Day, the latest resultsoffer a revealing picture of how the world is rethinking longevity, ageing, and family life. Tracking…

Feeling Healthy Doesn’t Always Mean Living Healthy

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released its latest WIN Worldviews Survey. This year’s survey, conducted across 39 countries with 34,946 respondents, explores global perceptions of health, their habits, and attitudes toward healthy living. The findings reveal striking differences in how people view their health versus their actual behaviors, influenced by societal…

Who Gets to Play? Inequality Persists in Sports

The International Day of Sport for Development and Peace (IDSDP) is celebrated annually on April 6. In 2025, under the theme ‘Leveling the playing field: Sport for social inclusion’, the international community turns its attention to the transformative power of sports to foster social integration, challenge discrimination, and empower marginalized groups for a more unified world. In this context, the Worldwide Independent Network of Market…

;