Is Sustainable AI Possible?
Faster, better… Greener – Is sustainable AI possible? In the rush to adopt AI across the data and insights community, are we ignoring the urgent q...
In (synthetic) data, do we trust? An industry progressing with cautious curiosity
Synthetic data has entered the industry conversation. AI-generated respondents, model-built datasets, and synthetic personas are no longer purely theo...
Ready, Steady, Insights! When everything slows down, Research speeds up
There is no debate that organizations globally, across every market and industry, have felt the effects of social, economic, political, and environmen...
The Representation Mindset: Rethinking how we design inclusive research
As societies grow more complex, the research industry faces a defining question: how do we ensure that every voice is not only invited, but genuinely ...
Part Two: The Economics of Surviving
When we asked our members about trends for 2026, two core themes emerged. The first was unsurprisingly the evolution of AI and trust within the insigh...
Part One: The next era of insights in an AI World
2026 will likely see an even further evolution of the insights industry, fuelled by AI. Researchers face mounting pressure to stay competitive and del...
Next-Gen Insights: Building Talent, Purpose, and Skills for the Future
In this sixth and final issue of Global WINdow’s 2025 series, we spotlight the driving force behind the insights industry: talent and workforce.&nbs...
Meeting Clients Where They Are: With Speed, Trust, and Openness
We’re back with another edition of Global WINdow, where we explore the pressing questions shaping the insights industry. In this fifth edition, we d...
Human Insight in the Age of AI: A Global Perspective
We’re back with the third edition of Global WINdow, where we explore the pressing questions shaping the insights industry. In this edition, we gathe...
Building a resilient research ecosystem
Welcome back to Global WINdow, where we explore the pressing questions shaping the insights industry. In this edition, we gather expert perspectives f...