Address: 16 Tzaferi str. Gazi, 118 54 Athens, Greece
Tel: +30 210 6781900
Email: t.simitzis@alternative-rs.gr
Website: www.alternative-rs.gr
Alternative Research Solutions was established in 2000.
What drove us to create an “Alternative” company is the market’s need for senior research and marketing expertise, coupled with research tools which operate within the time restrictions posed by contemporary marketing decision making processes.
Alternative Research Solutions is therefore a state-of-the-art research firm, with a product and service showcase that covers the following fields:
- Consumer Intelligence & Research (ad hoc Qualitative & Quantitative Marketing Research)
- Real Time Market Intelligence
- Business Intelligence & Modelling Algorithms and
- Marketing & Communication Strategy
We are a member of ESOMAR and its Greek equivalent, SEDEA.
We employ today more than 50 people, of whom 20 are executives and the rest are professionals in data collection and processing.
Our clientele consists of many local and international companies, operating in several sectors. As Alternative, we perceive Aviation, Automotive, FMCGs and Retail as our top areas of expertise.
For the past years, we are conducting research and design marketing and communication strategy on behalf of our clients in the whole Balkan area (Romania, Bulgaria and so on) as well as Italy, Spain, Turkey, Morocco and Cyprus. Moreover, we have established a partnership for Real Time marketing intelligence methodologies in the Middle East (UAE and GCC), where we are also active.