Central Force International
Contact name: Wai Yu See Toh
Address: A17-01, Office Tower, EkoCheras, Jalan Cheras, 56000 Kuala Lumpur Malaysia
Tel: +603 9284 6808
Email: waiyu@cforce-int.com
Website: www.cforce-int.com
Central Force International (CFI), established in 1996, is the premier homegrown market research agency in Malaysia. Specializing in data collection and processing, CFI boasts expertise in both qualitative and quantitative research. The company is particularly renowned for its proficiency in opinion polling, consumer research, and healthcare research within the region.
Wai Yu, the CEO of CFI, is dedicated to upholding the highest standards of quality and transparency. As a member of the AAPOR’s Transparency Initiative, Wai Yu ensures that CFI consistently delivers accurate and reliable insights to clients.
With Master’s degrees in both Business Administration and Finance, Wai Yu’s academic background highlights his extensive knowledge in business and finance to advise his clients in the best possible way.
Beyond leading CFI, Wai Yu represents Malaysia on the international stage as the national representative for ESOMAR and WAPOR. He also serves on the Executive Committee of the Marketing Research Society of Malaysia (MRSM), advocating for excellence in market research both locally and globally.