Freshly Ground Insights (F.G.I.)
Contact name: Graeme Pitt
Address: 42 Iona Drive, Hurlingham, Sandton, 2188, Johannesburg, South Africa
Tel: +27 11 024 3960

Established in February 2007, Freshly Ground Insights (FGI)  recognized as an innovative South African based research company operating across the African continent. FGI prides itself in delivering quality research across the full spectrum of research and related services. The success of the FGI business model is rooted principally in the use of advanced technology platforms to manage the project deliverables with the best research resources available for each Business-to-Consumer or Business-to-Business/Customer project

FGI are a dynamic team that aims to deliver insightful and actionable results that answer the clients questions/objectives rather than selling “ the shelf” solutions. We are an entrepreneurial business and every team member is committed to getting the job done, no matter what it takes.

Competitive Advantage

FGI specializes in the supply and management of field resource to collect & manage market data via electronic data collection methods.

The FGI business operates off technology platforms that enable the collection of market research data through cellular networks (GPRS) and the Internet (WWW).

FGI’s unique data collection application enables its fieldworkers to move freely & quickly to any interview/data collection site, thereby optimizing the efficient collection of market intelligence from multiple sources, including deep rural areas and markets throughout Africa.

The flexibility of the FGI data collection platform allows for complex routing, multiple question types, embedding and playback of audio and visual material and the addition of questions “ the fly”.

Another FGI advantage lies in its stringent data quality controls facilitated through its electronic data collection platform. Data is reviewed and cleaned in real-time by teams of quality controllers as it collates to a secure central server. Time and date stamping as well as GPS tracking controls ensure that FGI clients receive data of the highest quality.

Research Services

FGI provides a full range of services relating to data collection, data management, analysis and presentation of results to inform strategic business decisions.

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