Vietnam

DXL Research & Consulting (DXL) is an independent market research and consulting agency specializing in Vietnam and the Greater Mekong region. Built on more than 25 years of research experience in Southeast Asia, DXL combines deep local expertise with international research standards to help global brands, agencies, NGOs, and institutions make confident decisions in complex markets.

Headquartered in Vietnam, DXL delivers both qualitative and quantitative research across urban, rural, and hard-to-reach areas. Our experience spans consumer insights, social research, healthcare, retail, agriculture, sustainability, B2B, and development projects. From large-scale nationwide studies to highly targeted audiences, we provide agile and reliable field execution supported by experienced local teams and hands-on senior management involvement.

DXL is designed around a simple philosophy: research should lead to action. Beyond data collection, we focus on translating findings into clear business implications and practical recommendations that clients can use immediately. Our approach combines methodological rigor with cultural understanding, ensuring that international clients receive insights that are both accurate and contextually meaningful.

Led by Xavier Depouilly, whose experience spans Europe, North America, and Asia under ESOMAR standards, DXL acts as a bridge between local realities and global expectations. Through the WIN network and trusted regional partnerships, we support multi-country studies across Southeast Asia while maintaining the flexibility, responsiveness, and client focus of an independent agency.

At DXL, we believe strong communication, transparency, and operational excellence are essential to successful research partnerships. Our commitment is simple: deliver dependable insights, execute with integrity, and consistently provide value beyond the brief. Visit our website and social network to access our publications: Facebook | Website | LinkedIn