The Worldwide Independent Network of MR (WIN), the world’s leading independent association in market research and polling, reveals the Annual WIN World Survey, exploring the views and beliefs of over 33,000 people in 39 countries across the globe. Today WIN releases the latest results of the survey to uncover the findings, any improvements, or developments, made globally in various areas related to health, including mental health and stress.

Mapping Health Scores around the World

The perception of health levels around the world is positive, with 57% feeling healthy, and 17% very healthy. Numbers, however, are still slightly below the pre-pandemic level when a total of 76% globally reported to feel healthy or very healthy.

While the previous wave showed that the country with the highest reported levels of poor health was Poland (49% of respondents), this year is Nigeria with 50% of people reporting poor health. Overall, Africa emerges to be the region with poorest perceived health (40%), while in APAC only 17% of people report the same perception.

Increased Stress Level

In the previous survey wave, 40% of individuals worldwide rated their overall stress levels as either “quite poor” or “very poor”. This year, WIN asked respondents about their stress levels in their daily lives. The results revealed that only 6% never experience stress, while 16% almost never do, leaving 79% of individuals experiencing stress to varying degrees of severity. People feeling most stressed daily are those working full time (82%), and students (83%).

By geography, the most “relaxed” part of the world is APAC with 26% never or almost never feeling stressed. On the other hand, the other regions share very similar percentages with only between 19% (Americas, MENA) and 20% (Europe, Africa) never or almost never feeling stressed.

Work and Money Main Reasons for Stress

Work emerges as the main reason for people feeling stressed globally (24%). Men particularly worry about this area of life, with 27% reporting that their job is what brings them stress, compared to 20% of women.

Income and lack of money is another cause for concern (21%), with both men and women feeling equally stressed. On the other hand, women’s level of stress around family (the third area reported as bringing most stress daily) are much higher 22% versus 15% for men.

The findings vary considerably depending on age. Those between 25 and 44 are the most stressed (29%) about their job, but still 21% of people between 55 and 64 maintain this feeling. Only for over 65 the number drops drastically to 9%. On the other hand, family becomes a concern particularly for those over 65 with 26% of them reporting to feel stressed about this area, compared to 19 percent of those between 35 and 54, and 15% of people aged 25 to 34.

Geographically, lack of money is the most shared cause of stress with 26% in Africa and 25% in the Americas and APAC. Europe is most concerned about health and life changes, while 14% in the MENA region are stressed by wars around the world, and 12% about their families.

Vilma Scarpino, President of WIN International Association, said:

The results of the 2024 Annual WIN World Survey show interesting, different nuances about health and mental health globally. The economic scenario and the political landscape are inevitably affecting people’s lives and stress levels, so it’s more important than ever to learn and be aware of people’s sentiments, and we’re here to do that.

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