Faster, better… Greener – Is sustainable AI possible? In the rush to adopt AI across the data and insights community, are we ignoring the urgent question of its significant environmental impact? From the energy demands of large language models to the infrastructure supporting them, the carbon footprint of AI is growing. The insights industry is not exempt from scrutiny. The path to sustainable AI looks…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of International Youth Day. Based on insights from over 45,000 people across 45 countries, the data focuses on young people aged 18 to 24 and reveals a striking paradox: they remain the most hopeful age group when it…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of World Population Day. Based on insights from over 45,000 people across 45 countries, the data highlights a striking global consensus: majorities across three of society’s most vulnerable groups, the elderly, people with disabilities, and the youth, feel…
The Worldwide Independent Network of Market Research (WIN) has released the second edition of the WIN World AI Index for 2026, revealing a world that has crossed a behavioural threshold. In just one year, AI has shifted from something people were trying to something they are now depending on. Drawing on nearly 40,000 respondents across 44 countries, the Index shows AI becoming a routine part…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released its Worldviews Survey. This year’s survey captures the perspectives and beliefs of 35,515 individuals across 40 countries. Marking the International Day for the Elimination of Violence Against Women, WIN’s latest findings shed light on the persistent gap between perceptions of gender equality and the lived…
The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey (WVS). This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark Mental Health Day, the latest findings reveal that the majority of people globally experience negative moods frequently, with socioeconomic and demographic factors…
The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark International Equal Pay Day, the latest findings reveal that global perceptions of workplace gender equality, has improved since 2019. However, it’s important to…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark World Relaxation Day, the latest findings reveal agrowing global reliance on mindfulness and meditation as essential tools for coping with stress. Amidst…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark International Youth Day, the latest findings reveal a clear shift in how people around the world perceive youthfulness. The perception of youth…
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 Individuals across 40 countries. As we mark the World Allergy Day, the latest findings shed light on a steady global rise in allergy awareness and personal health vigilance. From…
