Young, hopeful, and unconvinced: The generational progress gap

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of International Youth Day. Based on insights from over 45,000 people across 45 countries, the data focuses on young people aged 18 to 24 and reveals a striking paradox: they remain the most hopeful age group when it…

WIN survey shows global climate concern remains high, but the cracks are beginning to show

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of World Environment Day. Based on insights from over 45,000 people across 45 countries, the data highlights a clear global consensus: climate change remains a widely recognised and urgent issue. However, beneath this strong agreement, attitudes are beginning…

AI Crosses a Behavioural Threshold: WIN World AI Index 2026 Shows Global Shift from Experimentation to Dependence

The Worldwide Independent Network of Market Research (WIN) has released the second edition of the WIN World AI Index for 2026, revealing a world that has crossed a behavioural threshold. In just one year, AI has shifted from something people were trying to something they are now depending on. Drawing on nearly 40,000 respondents across 44 countries, the Index shows AI becoming a routine part…

The Illusion of Equality: Formal Gains Hide Women’s Everyday Realities

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released its latest annual Worldviews Survey. This year’s survey captures the perspectives and beliefs of 45,000 individuals across 45 countries. Ahead of this year’s International Women’s Day, WIN’s latest findings shed light on the persistent gap between perceived progress in gender equality and women’s lived realities. While…

Global Mood Crisis: 62% Report Frequent Lows. Young Adults and Women Bear the Brunt

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey (WVS). This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark Mental Health Day, the latest findings reveal that the majority of people globally experience negative moods frequently, with socioeconomic and demographic factors…

Is the Truth under Threat? Global Divide Emerges in Concern about AI Misinformation

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey (WVS). This year’s survey captures the perspective and beliefs of around 35,000 individuals across 40 countries. As we mark this year’s Media Literacy Week, the latest findings reveal high levels of concern that artificial intelligence (AI) could create and spread…

Workplace Equality: The Perception Gap that’s Holding Progress Back

The Worldwide Independent Network of MR (WIN), leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark International Equal Pay Day, the latest findings reveal that global perceptions of workplace gender equality, has improved since 2019. However, it’s important to…

Mindfulness Goes Mainstream as the World Seeks Calm

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark World Relaxation Day, the latest findings reveal agrowing global reliance on mindfulness and meditation as essential tools for coping with stress. Amidst…

The Age of Youth: Who gets to be ‘young’ in 2025

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark International Youth Day, the latest findings reveal a clear shift in how people around the world perceive youthfulness. The perception of youth…

4 in 10 people globally now actively avoid trigger products

The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 Individuals across 40 countries. As we mark the World Allergy Day, the latest findings shed light on a steady global rise in allergy awareness and personal health vigilance. From…

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