WIN International, the world’s leading association in market research and polling, has published the Annual WIN World Survey (WWS – 2020) exploring the views and beliefs of 26,759 individuals among citizens from 32 countries across the globe. The survey analyzes views and opinions related to the vaccine, the way governments handled the health crisis, the capacity of the national health systems, and the likelihood of traveling in 2021.

The Vaccine

Globally, the vast majority of people are interested in finding a vaccine against coronavirus. In this regard, 7 out of 10 people said they agree to be vaccinated against this virus, an interest that does not differ when considering gender or different age ranges. However, when considering the educational level and occupation of the interviewee, those with the lowest level of education and those who are unemployed expressed less interest in getting vaccinated.
Among the regions, APAC (80%1) has the highest number of citizens willing to be vaccinated, with Vietnam (98%), China (91%), and India (91%) being the three countries that lead the world ranking. On the other hand, in countries such as Serbia (62%2), Croatia (59%), France (56%), and Lebanon (56%), the vast majority of the population is still not convinced to get vaccinated.
Considering that each country has to get a minimum of 65% of vaccinated people to achieve herd immunity, there is important work to be done in terms of information and awareness to convince especially those people who say that they probably won´t get vaccinated (17%), a percentage that varies among countries. It is important to consider that still, 12% of the respondents don’t want to receive the vaccine against Covid-19.

Governments and Health System

The APAC region stands out again when it comes to positively evaluating the way in which the government handled the pandemic crisis (73%) and the capacity of the health system (79%)3. The countries that best evaluated both institutions are China and Vietnam with scores that exceeded 90% approval, while Poland (81% ), Spain (72%), Lebanon (72%), and Ecuador (70%) harshly evaluated the actions of their governments4. When rating their health system, Poland (87%) and Ecuador (78%) come up again among the countries who gave a stricter evaluation, followed by Perú with a rating of 70% (rather badly + very badly).

Travelling in 2021

Regarding the possibility of traveling abroad in 2021, 65% and 77% see it as unfeasible both for holidays or work respectively. China reports one of the highest levels of people willing to vaccinate and, at the same time, the lowest level of intention to travel next year.

Vilma Scarpino, President of WIN International Association:

“This survey is a valuable tool to anticipate the pandemic scenario in 2021. The willingness to get vaccinated is evidence of the strong desire of getting back to normal, considering that citizens in many countries lack confidence in their health system. In 2021, people will be more cautious and are not planning to travel yet. Based on these results, it will be interesting to see how the predisposition to get vaccinated and travel will change in the first months of 2021.”

To request the full dataset, please complete the form below. For any other questions, please write to coordinator@winmr.com.







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